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HOWARD ECOWORKS UNVEILS BRAND REFRESH TO STRENGTHEN COMMUNITY OUTREACH

posted Sep 17, 2019, 9:21 AM by Howard Ecoworks   [ updated Sep 17, 2019, 9:22 AM ]

COLUMBIA, Md., September 6, 2019 – Howard EcoWorks, an environmentally focused workforce development organization, announced today that it is seeking a new 2020 Soak It Up community partnership.  The Soak It Up community will partner with EcoWorks to educate and engage the public, install stormwater and habitat projects at reduced cost, promote environmental stewardship and support local “green jobs.”


The announcement comes after the organization spent the summer evaluating existing programs and campaigns, engaging in organizational strategic planning, unifying logos through a re-brand and launching a new promotional video.  Communities are encouraged to request a Soak It Up partnership with EcoWorks by completing a short form on their web-site or sending an email to hcecoworks@gmail.com.  

 

To better tie its expanded suite of environmental and workforce development programs together, the organization worked with an Ellicott City-based brand and design agency insight180 to refresh its logos for the nonprofit and each of its five programs.  “We’re excited to launch three re-branded workforce development initiatives - UpLift is providing underserved populations in our community an opportunity to build skills and find environmental restoration jobs; Seeds of Change, which teaches sustainable gardening skills to in-mates, and READY, our flagship summer landscaping employment program for young adults,” explained Lori Lilly, Executive Director of Howard EcoWorks. “Refreshing our logos is our way of communicating the breadth of the programs we offer and how they all work together to build environmentally healthy and resilient communities.”

 

In addition to workforce programs; Howard EcoWorks offers two environmental programs - Soak it Up and Tree HoCo – that assist communities and landowners with the installation of stormwater and tree planting projects on their properties.

 

“For years, we’ve watched Howard EcoWorks literally change the landscape of Howard County for the better,” observed Wendy Baird, president of insight180. “We are proud to support EcoWorks in clarifying their brand, their message and their look. We love their mission and were honored to work with Lori and her team.”

 

Howard EcoWorks is an environmentally focused nonprofit that empowers an under-served workforce to respect and restore our natural systems for future generations. EcoWorks has been working with government, nonprofits and community groups since 2017 to literally change the landscape of Howard County for the better. Through installation of native landscapes and leadership in environmental restoration techniques, Howard EcoWorks is leading the way in creating innovative environmental solutions, developing skilled workers, and creating partnerships for healthy and resilient communities. To learn more, visit howardecoworks.org.

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